SEO & digital marketing — for independent UK retailers
We build fast, SEO-ready webshops for UK makers, growers, and independent retailers — and optimise existing stores so Google, ChatGPT, and Perplexity recommend them ahead of your competitors.
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avg. organic traffic growth
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UK stores optimised
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client retention
What we do
No retainers padded with busywork. Every service exists because it moves revenue for independent retailers — and each one leads to a conversation, not a pricing trap.
We make sure customers find you — on Google, and increasingly inside ChatGPT, Perplexity, and AI Overviews. We structure your store and content so search engines and AI assistants trust it, cite it, and recommend it ahead of your competitors.
Fast, secure, conversion-ready online shops built to sell. We handle the platform, the payments, the technical SEO, and the speed — so your store loads quickly, ranks well, and turns visitors into buyers from day one.
Product descriptions, blog content, and lifestyle photography that turn browsers into buyers. Our in-house studio produces the volume of a large agency at the cost of a small one — without compromising the look and feel of your brand.
The channel you actually own. We design and run email campaigns and automated flows — welcome series, abandoned cart, post-purchase — that bring customers back and grow repeat revenue without relying on rented platforms.
Google, Meta, and TikTok campaigns built for return, not vanity. We plan, launch, and optimise paid campaigns around your real margins, so every pound of ad spend is accountable to sales — not impressions.
Know what your competitors are doing before they do. We track competitor pricing, category trends, and demand shifts weekly. All analysis runs on our own UK/EU infrastructure — your data never leaves systems we control.
How we work
We start with a free audit of your current store and visibility. You get a clear, honest report on what's working, what's broken, and what's costing you sales — yours to keep whether or not you work with us.
We fix the foundations and put the systems in place. Fast store, structured content, SEO and AI search readiness, email flows, analytics — built around your products and your margins, not a template.
Then we run it month after month. Content, campaigns, intel, and continuous optimisation — with monthly reports that show what changed, what worked, and what's next.
Free audit — no strings
A free, written audit of your store, your visibility on Google and AI search, and your biggest revenue leaks. Yours to keep — whether or not you work with us.
FAQ
Pay-monthly builders give you a template and leave the marketing to you. We do the opposite — we build your store and run the marketing alongside it. That means SEO, content, email, paid campaigns, and ongoing optimisation, not just hosting and a contact form.
More UK shoppers are starting their search inside ChatGPT, Perplexity, and Google AI Overviews instead of Google's classic search results. AI search optimisation (also called GEO or AEO) structures your store and content so these AI assistants can find it, trust it, and recommend it. Most agencies are still learning this. We've built our process around it from day one.
Shopify is our preferred platform because it's secure, fast, and handles the heavy lifting around payments and compliance. But if you already run on WooCommerce, Wix, or a custom build, we can audit and improve what you have — or migrate you across cleanly when the time is right.
Technical improvements (speed, structure, AI search readiness) show up within weeks. Content-driven results (organic traffic, AI citations, rankings) typically take three to six months to compound. We send monthly reports so you see progress as it happens, not at the end.
A clear written report covering: your current visibility on Google and AI search, technical issues costing you sales, content and category gaps, competitor positioning in your niche, and the three highest-impact actions you could take in the next 90 days. Yours to keep whether or not you work with us.
We're based in London and work with independent UK retailers across the country — mainly in arts and crafts and home and garden. Our delivery team includes our own studio infrastructure in the UK and EU, so your data and content production stay under our control.